ContraCowboyRegister Your Interest

Your trades
business
looks shite.
and it's not
your fault.

Currently/Formerly Proud Partners Of:

Valerio · SmileWhiteValerio · SmileWhiteFinlay · Restock3dFinlay · Restock3dScott · The Napper ChapperScott · The Napper ChapperJosh · InstallerHubJosh · InstallerHubRussell · Carpe Diem ToursRussell · Carpe Diem ToursAbi · Calma ClinicAbi · Calma ClinicJordan · MSR RoofingJordan · MSR RoofingLewis · LA Digital MarketingLewis · LA Digital MarketingRalph · Ralph Owen CoachingRalph · Ralph Owen CoachingHalle · Sante TherapyHalle · Sante TherapyGavin · G Stewart Property InvestmentsGavin · G Stewart Property InvestmentsJack · More Life ClinicJack · More Life ClinicKyle · More Life CoachingKyle · More Life CoachingEuan · Atlas AutoarmourEuan · Atlas AutoarmourValerio · SmileWhiteValerio · SmileWhiteFinlay · Restock3dFinlay · Restock3dScott · The Napper ChapperScott · The Napper ChapperJosh · InstallerHubJosh · InstallerHubRussell · Carpe Diem ToursRussell · Carpe Diem ToursAbi · Calma ClinicAbi · Calma ClinicJordan · MSR RoofingJordan · MSR RoofingLewis · LA Digital MarketingLewis · LA Digital MarketingRalph · Ralph Owen CoachingRalph · Ralph Owen CoachingHalle · Sante TherapyHalle · Sante TherapyGavin · G Stewart Property InvestmentsGavin · G Stewart Property InvestmentsJack · More Life ClinicJack · More Life ClinicKyle · More Life CoachingKyle · More Life CoachingEuan · Atlas AutoarmourEuan · Atlas Autoarmour
Here's your issue

Right now, you're:

Losing Tenders.You're losing auctions to shite companies you know are nowhere near as good as you.
Cheapskate Customers.Getting haggled down before you've even finished the tendering process.
Getting Commoditised to Fuck.You're being compared against the cheapest quotes in the auction, not the quality of your work. You are being "commoditised".

Currently Operating In:

FifeGlasgowEdinburghLanarkshireThe LothiansStirlingFalkirkClackmannanshireDunbartonshireAyrshireFifeGlasgowEdinburghLanarkshireThe LothiansStirlingFalkirkClackmannanshireDunbartonshireAyrshire
Here's the reason

Why this is happening:

You look cheap. Like everyone else.Your work costs tens of thousands, yet it's shot on a shitty iPhone. This means potential customers can't tell the difference between you and your rivals. Therefore whoever's the cheapest, is who wins the job.
People buy from people.Yet, there's no one talking to camera on your company's behalf.
Zero new people know you exist.Because you're not leveraging paid advertisement. Meaning your current network is the only way you get custom.

Our current/former partner's results:

Josh · InstallerHub · 100% Price Increase, 8 Daily Homeowner LeadsJosh · InstallerHub · 100% Price Increase, 8 Daily Homeowner LeadsKyle · More Life Coaching · Bought his first PorscheKyle · More Life Coaching · Bought his first PorscheJosh · InstallerHub · 100% Price Increase, 8 Daily Homeowner LeadsJosh · InstallerHub · 100% Price Increase, 8 Daily Homeowner LeadsKyle · More Life Coaching · Bought his first PorscheKyle · More Life Coaching · Bought his first Porsche
The Solution

The Scottish Builder's Marketing Watermill™

A fully done-for-you marketing flywheel designed to land £50,000+ projects for Scottish Main-Contractors (5x Return on Investment).

Outcome:Consistent £50,000+ projects
1Clean Slate Protocol™Complete tear-out of the past content. We'll be revamping everything from fresh, making you look luxury.
2Oscar-Level Protocol™Full on-site directional coaching, taking you from novice, to a complete natural on camera.
3The Creative Execution™The content is expertly shot by our production team, passed to be curated by our editing team, and then put on display for the world to see.
4Locked-On Client Targeting™The company's accounts are all managed, along with all the advertisement procedures, targeted specifically towards the ideal client.
5Social Proof Protocol™BTS + Testimonials + Case Studies that turn past work into new business.

Our current/former partner's results:

Russell · Carpe Diem Tours · A record 368 tours in a week = €14,720Russell · Carpe Diem Tours · A record 368 tours in a week = €14,720Valerio · SmileWhite · 3.8/avg booked consultations dailyValerio · SmileWhite · 3.8/avg booked consultations dailyScott · The Napper Chapper · All staff positions filledScott · The Napper Chapper · All staff positions filledRussell · Carpe Diem Tours · A record 368 tours in a week = €14,720Russell · Carpe Diem Tours · A record 368 tours in a week = €14,720Valerio · SmileWhite · 3.8/avg booked consultations dailyValerio · SmileWhite · 3.8/avg booked consultations dailyScott · The Napper Chapper · All staff positions filledScott · The Napper Chapper · All staff positions filled
Step-By-Step

6 months.
3 phases.
1 outcome.

Phase 1

£18,000 Sprint

Month 0 → Month 2

Close your first project, and recoup your investment back.

  • Clean Slate Protocol™. Complete refurb of all your company's media.
  • Oscar-Level Protocol™. Full direction on what to say on camera, and how to say it.
  • One Simple Offer™. Consulting, and refinement on the offer itself, to differentiate you from your rivals.
  • The Creative Execution™. Adverts that convert without cringe.
  • First project closed. Investment recuperated, only up from here.
  • Locked-On Client Targeting™. Complete hands off management for the company, of all social media accounts and appointment setting.
Outcome · From relying on word of mouth and your network → "My company has a full fledged system now."

Phase 2

The Snowball Effect

Month 2 → Month 4

Now we up the ante. Everything from Phase 1 is still running like clockwork.

  • Social Proof Protocol™. We leverage past work, and past clients to generate new business, via video testimonials, that we use to retarget your newly generated audience.
Outcome · You are 1-of-1, and completely incomparable to your competition. You are now no longer comparable by price.

Phase 3

Scale

Months 4-6

Push towards having multiple teams on different projects at once. Build a business that doesn't make you question your existence.

  • Raise your prices.
  • Turn away nightmare clients because you can.
  • The Anti-Cowboy Acquisition Protocol™ (see the below section for details)
  • Verify your multi-team track.
Outcome · You're now leading a real business. Systems and fresh talent do the heavy lifting for you.

Our current/former partners said this about us:

Halle · Sante Therapy · “I've gained so much confidence, thank you Jack”Halle · Sante Therapy · “I've gained so much confidence, thank you Jack”Jack · More Life Clinic · “I fucking love it”Jack · More Life Clinic · “I fucking love it”Scott · The Napper Chapper · “This is the bollocks neebur”Scott · The Napper Chapper · “This is the bollocks neebur”Halle · Sante Therapy · “I've gained so much confidence, thank you Jack”Halle · Sante Therapy · “I've gained so much confidence, thank you Jack”Jack · More Life Clinic · “I fucking love it”Jack · More Life Clinic · “I fucking love it”Scott · The Napper Chapper · “This is the bollocks neebur”Scott · The Napper Chapper · “This is the bollocks neebur”
It doesn't stop here.

Anti-Cowboy Acquisition Protocol™

A full done-for-you recruitment system designed to make the 7-Figure Contractor Business that runs for you, not by you — a reality.

Outcome:A talented, self-manageable team
1Anti-Cowboy Social Proof Protocol™Testimonials from current subcontractors and employees, whose lives have improved because of your company.
2Anti-Cowboy Application Lander™An application-specific landing page so the most-talented can apply.
3Anti-Cowboy Talent Attraction Engine™Plug-and-play IG ads pulling daily applications from top talented trades across Scotland.
4Anti-Cowboy Talent Administrator™Real conversations with applicants, that book into actual interviews.

Our current/former partners said this about us:

Russell · Carpe Diem Tours · “I couldn't fucking recommend this enough.”Russell · Carpe Diem Tours · “I couldn't fucking recommend this enough.”Gavin · G Stewart Property · “Absolute life-saver”Gavin · G Stewart Property · “Absolute life-saver”Abi · Calma Clinic · “This free'd up so much of my own time that I can focus on more important things”Abi · Calma Clinic · “This free'd up so much of my own time that I can focus on more important things”Kyle · More Life Coaching · “Good shit”Kyle · More Life Coaching · “Good shit”Josh · InstallerHub · “Top service”Josh · InstallerHub · “Top service”Russell · Carpe Diem Tours · “I couldn't fucking recommend this enough.”Russell · Carpe Diem Tours · “I couldn't fucking recommend this enough.”Gavin · G Stewart Property · “Absolute life-saver”Gavin · G Stewart Property · “Absolute life-saver”Abi · Calma Clinic · “This free'd up so much of my own time that I can focus on more important things”Abi · Calma Clinic · “This free'd up so much of my own time that I can focus on more important things”Kyle · More Life Coaching · “Good shit”Kyle · More Life Coaching · “Good shit”Josh · InstallerHub · “Top service”Josh · InstallerHub · “Top service”

Jack Gibb · Founder, ContraCowboy

Who's Running This

I'm Jack. I've built a £10,000/month video agency.

Now my agency helps Scottish Main Contractors grow faster than I did.

ContraCowboy is being built from fuck-all. Full-time team, overseas editors, the lot. It started as JackGibbCreative — a videography business — then Water-Mill Marketing — a local service-based marketing business.

And now, after learning what drives results, and who we work best with — ContraCowboy was born.

ContraCowboy is the agency created from that journey. Direct access to me, professionally shot adverts, full advert management, on-camera coaching, honest answers, website development, and the same systems I use today — handed to you.

Vaibhav Saxena

Vaibhav Saxena · Creative Director, ContraCowboy & Founder of Brozz Edits

Who Makes Everything Look So Good?

I'm Vaibhav Saxena. I've built a $12,000/month editing team.

I'm the brains behind how we make Scottish Main-Contractors look luxury.

I come from India. I care for my mother, my fiancé and my siblings. My father was a shop-owner, until he passed — which left me as the man of the house.

This was my driver to take life seriously.

And now I give ambitious Indian men an opportunity, taking them under my wing, so I can show them an easier life, provide for my family, scale my own business and meet the demands of ContraCowboy.

Our current/former partner's results:

Russell · Carpe Diem Tours · A record 368 tours in a week = €14,720Russell · Carpe Diem Tours · A record 368 tours in a week = €14,720Valerio · SmileWhite · 3.8/avg booked consultations dailyValerio · SmileWhite · 3.8/avg booked consultations dailyScott · The Napper Chapper · All staff positions filledScott · The Napper Chapper · All staff positions filledRussell · Carpe Diem Tours · A record 368 tours in a week = €14,720Russell · Carpe Diem Tours · A record 368 tours in a week = €14,720Valerio · SmileWhite · 3.8/avg booked consultations dailyValerio · SmileWhite · 3.8/avg booked consultations dailyScott · The Napper Chapper · All staff positions filledScott · The Napper Chapper · All staff positions filled
Interested?

Raise your hand.

We typically reply within 24 hours.
One development company per council area.
One client per month.